Capsule

Revolutionize post-incidence process for sexual violence

Capsule

Revolutionize post-incidence process for sexual violence

Capsule

Revolutionize post-incidence process for sexual violence

Capsule

Revolutionize post-incidence process for sexual violence

How could we make reporting seuxal violence non-traumatizing?

How could we make reporting seuxal violence non-traumatizing?

How could we make reporting seuxal violence non-traumatizing?

Capsule aims to guide and empower the sexual violence victims through confusing and intimidating process of evidence collection to increase reporting and conviction rate.

Capsule aims to guide and empower the sexual violence victims through confusing and intimidating process of evidence collection to increase reporting and conviction rate.

Capsule aims to guide and empower the sexual violence victims through confusing and intimidating process of evidence collection to increase reporting and conviction rate.

Project Duration:

Project Duration:

Project Duration:

11 weeks

11 weeks

11 weeks

Role:

Role:

Role:

User Research

Product Design

User Research

Product Design

User Research

Product Design

Skills:

Skills:

Skills:

Contextual Inquiry

User Testing

User Interface Design

Branding


Contextual Inquiry

User Testing

UI Design

Branding

Contextual Inquiry

User Testing

User Interface Design

Branding


What's the problem?

What's the problem?

What's the problem?

Over 1/4 of the world's population experience sexually violence during their lifetime, yet 97.5% of perpetrators see no jail time.

Over 1/4 of the world's population experience sexually violence during their lifetime, yet 97.5% of perpetrators see no jail time.

Over 1/4 of the world's population experience sexually violence during their lifetime, yet 97.5% of perpetrators see no jail time.

Most sexual violence incidences are never reported. During user interviews, I found that sexual violence is far more likely to see delayed report from 6 month to 10 years. The victims often do not immediately understand what has happened to them, especially given the young age of victims, let alone reporting. Furthermore, evidence becomes harder to gather as time passes.

Most sexual violence incidences are never reported. During user interviews, I found that sexual violence is far more likely to see delayed report from 6 month to 10 years. The victims often do not immediately understand what has happened to them, especially given the young age of victims, let alone reporting. Furthermore, evidence becomes harder to gather as time passes.

Trend Research

Trend Research

Trend Research

50% +

women experience sexual violence involving physcial contact in their lifetime

Girls 16 to 19 years old are

4x

more likely to be victims of sexual assault than the general population

2.5%

sexual violence crime are convicted

Smart pHONE

Smart pHONE

95% of United States population are smart phone users.

95% of United States population are smart phone users.

Trend Analysis

Not having a smart phone in 2024 is as rare as a convicted sexual violence crime.

Not having a smart phone in 2024 is as rare as a convicted sexual violence crime.

After looking at these two polar opposite treneds, I decided to look into how we can use technology, more specifically smart phone, to increase the conviction rate.

After looking at these two polar opposite treneds, I decided to look into how we can use technology, more specifically smart phone, to increase the conviction rate.

Competitor Analysis

Upon reviewing current approaches related to sexual violence and crime reporting, I realized that there exists a gap in terms of an unobtrusive manner of gathering evidence pertinent to sexual violence.

Upon reviewing current approaches related to sexual violence and crime reporting, I realized that there exists a gap in terms of an unobtrusive manner of gathering evidence pertinent to sexual violence.

Forensic medical exam, or better known as rape kit, only addresses a small portion of sexual violence and have many limitations, incuding time and access.


Therefore, I decided to ideate solutions that would supplement forensic medical exams.

Forensic medical exam, or better known as rape kit, only addresses a small portion of sexual violence and have many limitations, incuding time and access.


Therefore, I decided to ideate solutions that would supplement forensic medical exams.

Development Work

One of the biggest challenge during my concept development was the look and feel of the brand.

One of the biggest challenge during my concept development was the look and feel of the brand.

Making the user feel safe, comfortable, and trusted are some of the core focus of the brand. Therefore, I tested different color and styles on each element of the brand.

Making the user feel safe, comfortable, and trusted are some of the core focus of the brand. Therefore, I tested different color and styles on each element of the brand.

I interviwed local enforacement to get insight on the topic and found that paper bag and temper-proof tape are current used in forensic labs. Therefore, I believed the app should incoporate shipping an paper evidence bag and temper proof tape to the user. The tape need to be individually identifable and temper-proof tape to go with the app but does not scream evidence to be stored at home.

In the begining, I thought what if the user could collect the physcial evidence and protect the chain of custody at home?


I interviwed local enforacement to get insight on the topic and found that paper bag and temper-proof tape are current used in forensic labs.

will need individually identifable temper-proof tape to go with the app. The tape that do not scream evidence as the user live with others.

However, I pivoted to having a self sealing bag after user testing. The 2 seperate element increase complexity and chance of error. The user can pick up the evidence bags in local community centers or have mailed to them.


These are the development work on the branding inside of the evidence bag.



However, I pivoted to having a self sealing bag after some user testing. The 2 seperate element increase complexity and chance of error. The user can pick up the evidence bags in local community centers or have mailed to them.



Since the start, I struggled to make the brand for approachable but sensible. After some experience and looking at the industry, I realized character or a moscot brings the an inhuman object alive.

Since the start, I struggled to make the brand for approachable but sensible. After some experience and looking at the industry, I realized character or a moscot brings the an inhuman object alive.

I tested the hypothesis with the users and comparing to the branding without the moscat, the users' body language suddenly changed. The user became more relaxed and excited talking about the concept.

I tested the hypothesis with the users and comparing to the branding without the moscat, the users' body language suddenly changed. The user became more relaxed and excited talking about the concept.

With the result of the user testing, I tested the brand color on the user interface of the app to ensure accessibility on digital format.

However, I pivoted to having a self sealing bag after some user testing. The 2 seperate element increase complexity and chance of error. The user can pick up the evidence bags in local community centers or have mailed to them.



User Testing

Typing large paragraph on the phone sucks.

Typing large paragraph on the phone sucks.

It is overwhelming, hard to keep track of places, so I conducted A/B testing with the users and make iterations based on the feedback.

It is overwhelming, hard to keep track of places, so I conducted A/B testing with the users and make iterations based on the feedback.

5/5 users preferred each paragraph to be broken into a seperate block

In the begining, I thought what if the user could collect the physcial evidence and protect the chain of custody at home?


I interviwed local enforacement to get insight on the topic and found that paper bag and temper-proof tape are current used in forensic labs.

will need individually identifable temper-proof tape to go with the app. The tape that do not scream evidence as the user live with others.

Branding

Brand Color

Component

Home

Capsule

Account

Capsule 2

#VA92BA8

Created Mar 24, 2024

Status: Ongoing

Typeface

Archivo

This typeface is used for small titles and body copy

Real Madrid 2009

This Typeface is used for display

WRITING an effective statement

The users are prompted to write a complete and appealing statement that is true to themselves.

Text input UI Comparason

Given the phone is not the best median to type long paragraph, Capsule uses different style of text input UI to not overwhelm the user

Word Length Text Answers

Paragraph Answer Prompt

Paragraph Answer

Sentence Answer for dragging

How does it work?

COLLECT PHYICAL evidence

Step 1

Pick up or get the bags shipped to you

Step 2

Record the evidence

Step 3

Ship or drop off the sealed bags

Reflection

Reflection

Reflection

I hope to make a difference

I hope to make a difference

I hope to make a difference

This has been a deeply person project for me. It was a lot of struggle trying to make sense of everything in sexual violence prosecution but hearing the feedback from other female friends makes it so worth it. There are much to improve on the concept. I made some compromise due to the app being on mobile, and I believe they are the right choice. However, I wish I could have done more rounds of testing to valide each design decision.

This has been a deeply person project for me. It was a lot of struggle trying to make sense of everything in sexual violence prosecution but hearing the feedback from other female friends makes it so worth it. There are much to improve on the concept. I made some compromise due to the app being on mobile, and I believe they are the right choice. However, I wish I could have done more rounds of testing to valide each design decision.

Next Step

Next Step

Next Step

I plan to get feedback from everyone that I originally interviewed and further improve on the concept. I'd also like to form formal partnerships to develop the app.

I plan to get feedback from everyone that I originally interviewed and further improve on the concept. I'd also like to form formal partnerships to develop the app.

Ask

Ask

Ask

Reach out to me at alicexuzy@gmail.com if you are interested in learning more about the project and collabrate on it.

Reach out to me at alicexuzy@gmail.com if you are interested in learning more about the project and collabrate on it.